Archive for March 14, 2010
How to run a Tweetup
A Tweetup is where you arrange a get together for your twitter followers. A must for any business conference using Twitter.
- Get a venue. Well you have that. Just reserve a part of the hotel bar or exhibition floor at your conference. It needn’t cost any more than you’re already paying.
- Create a landing page on your website. Doesn’t have to say much more than where, when, why and who. Link this to a registration form. Tweetups are generally free to attend so you’ll need to vet your registrations. Ensure your Twitter account is obvious and give people the chance to tweet it easily.
- Promote it. You should have already built a following on Twitter so just start tweeting about it. Send an invite to your connections in Linked In and invite anyone that confirms their attendance at the event. Create a hashtag for the tweetup and use that in the promotion.
- Organise a few snacks and some free booze. You don’t have to go mad but don’t be tight either. You want people to have a good time and come to the next one. Even better, get it sponsored and then you can throw a party.
- Get organized. You’ll need to have a list and check people in. As the face of the tweetup you should welcome everyone.
- Network. Meet people and make introductions. Get people talking get them networking.
- Get up and speak. You need to be the face of this. Prepare and deliver a short speech and possibly a video, of course this will be pushing the event. And if you have the budget, you could even have some entertainment.
- Monitor the success. How many tweets did it generate? How many attended? How many followers did it generate? Did any of these become customers?
- Why wait for next year? If it was successful why not run these once a quarter? Fancy getting your customers together for a drink once a quarter…
Would love to hear about any tweetups you’ve attended or run. Any more tips?
